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Privacy Policy

Last updated:

This Privacy Policy explains how Alphenex Informatic LLP (“Alphenex”, “we”, “us”, “our”) collects, uses, discloses, and protects personal data when you visit alphenex.com (the “Site”) or engage Alphenex as a client. By using the Site or submitting a form you agree to the terms below.

1. Data controller

The data controller for personal data collected through the Site is Alphenex Informatic LLP. To contact the data controller about your personal data, email [email protected].

2. What we collect

  • Information you provide. Name, business name, email, phone, country/market, service interest, and any free-text you submit through our contact, audit-request, or booking forms.
  • Automatically collected. Anonymized device and browser data (user-agent, viewport), referrer, pages viewed, approximate country, session duration, and Core Web Vitals metrics — collected via Google Analytics 4.
  • Cookies and similar. See § 6 below for the cookies the Site sets.

3. Why we collect it (lawful basis)

  • Consent. Analytics and any marketing cookies require your consent (UK/EU visitors).
  • Legitimate interest. Responding to enquiries, fulfilling client engagements, securing the Site, fraud prevention.
  • Contract. Performing services you have engaged us to deliver.
  • Legal obligation. Tax, accounting, and regulatory record-keeping.

4. How we use your information

  • To reply to your enquiry, send proposals, schedule strategy calls.
  • To deliver agreed services (campaigns, audits, reports).
  • To improve the Site through aggregate analytics (no individual targeting).
  • To send infrequent operational communications relating to your engagement.
  • To comply with applicable law and respond to lawful requests.

5. Who we share it with

We do not sell personal data. We share only with:

  • Service processors we use to run our business — Google (Analytics, Search Console, Workspace), email delivery, CRM, payment processors, and cloud hosting (Cloudflare). Each processor is bound by their own privacy terms.
  • Authorities when required by law, court order, or to prevent fraud or harm.

6. Cookies and tracking

The Site uses the following cookies:

  • _ga, _ga_* — Google Analytics 4 (GA4 ID G-C8GHFVYG03). Aggregated, anonymized traffic analytics. 13-month lifetime.
  • _gid — Google Analytics session identifier. 24-hour lifetime.

See the dedicated Cookie Policy for the full list, lifetimes, and how to opt out.

7. Data transfers

We are based in India and operate remotely with clients and processors in the USA, UK, UAE, EU, and Gulf. Personal data may be processed in countries outside your home jurisdiction. Where required (UK/EU), transfers rely on Standard Contractual Clauses or processor-provided equivalents.

8. Retention

Enquiry data is retained for up to 24 months from your last interaction unless you become a client (in which case engagement records are retained for the duration of the contract plus 7 years for tax/regulatory reasons). Analytics data follows GA4 default retention (14 months).

9. Your rights

Depending on where you live, you may have the right to access, correct, delete, port, or restrict the processing of your personal data, to withdraw consent at any time, and to lodge a complaint with your local supervisory authority (UK ICO, EU national DPAs). To exercise any of these rights, email [email protected] and we will respond within 30 days.

10. Security

We use TLS in transit, restricted access controls, audit logging, and reputable cloud providers (Cloudflare, the hosting stack documented in our engineering blueprint). No system is perfectly secure; we will notify affected users of a material breach as required by applicable law.

11. Children

The Site and our services are intended for B2B audiences and adults 18 and over. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this policy as our services and the regulatory landscape change. The “Last updated” date at the top of the page reflects the current version. Material changes will be highlighted on the Site.

13. Contact

Questions about this Privacy Policy, your data, or to exercise any of the rights above: [email protected].

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